Cookie Policy and Information Notice

Son yenilənmə: 6 September 2026

This notice explains which cookies and similar technologies we use on www.merrez.com and merrezb2b.com, why we use them, how long they last, which companies receive data through them and how you can manage your preferences. It is prepared under Article 10 of the Turkish Personal Data Protection Law No. 6698 (KVKK).

Data Controller: MERREZ TEKSTİL İTHALAT İHRACAT LİMİTED ŞİRKETİ
Address: Osmanağa Mah. Karadut Sok. No: 8 Kadıköy / İstanbul
E-mail: info@merrez.com  ·  Phone: 0532 0 534 777

1. What Is a Cookie?

A cookie is a small text file placed on your browser by the website you visit. Session cookies are deleted when you close your browser; persistent cookies stay until they expire or you delete them. First party cookies are set by our own site, third party cookies by another company whose script runs on our pages.

2. Cookies We Use

The tables below list the cookies that are actually created on our site. If you see a cookie that is not listed here, please tell us.

2.1 Strictly necessary

CookieProviderPurposeLifetime
merrez_sepetmerrèzCarries the key of your shopping cart. The cart itself is stored in our database.90 days
merrez_musterimerrèzKeeps you signed in to your customer account.30 days, renewed as you keep using the site
merrez_son_siparismerrèzLets a guest see only their own order summary after checkout.6 hours
merrez_b2bmerrèz (merrezb2b.com)Wholesale account session.30 days, renewed with use
merrez_sepet_b2bmerrèz (merrezb2b.com)Wholesale cart key.90 days

2.2 Functional

CookieProviderPurposeLifetime
merrez_dilmerrèzRemembers the storefront language you chose.365 days
mrz_ulkemerrèzStores your country code, which decides the language and currency you are greeted with. The country is found by matching your IP address against a local database on our own server; your IP address is not sent to another company for this.365 days
mrz_secimmerrèzRemembers your decision on the country and language screen so it is not shown again.365 days, or session only if you do not tick remember

2.3 Performance and analytics

CookieProviderPurposeLifetime
mrz_zidmerrèzGives your browser a random visitor number, links the pages you view into a single visit and is used to match an order with the campaign you arrived from. If you sign in, this number can be linked to your account, so it is not anonymous.365 days
_gaGoogle Ireland Limited / Google LLCGoogle Analytics 4 visitor identifier.up to 400 days
_ga_YYGKYFTCM6Google Ireland Limited / Google LLCGoogle Analytics 4 session state. The suffix is our measurement id.up to 400 days

2.4 Advertising and marketing

CookieProviderPurposeLifetime
_fbpMeta Platforms Ireland Limited / Meta Platforms, Inc.Meta pixel browser identifier, used to measure advertising results and to show you our ads again.about 90 days
_fbcMeta Platforms Ireland Limited / Meta Platforms, Inc.Stores the click id if you arrived through a Meta ad. It is created only in that case.about 90 days

2.5 Administration panel only

These are never created for shop visitors; they appear only when our own staff sign in to the management panel: merrez_session (panel session, 8 hours), panel_sonuc (action result message, 30 seconds), mz_kart_test (card payment test gate, 2 hours), etsy_pkce and etsy_state (Etsy connection security values, 10 minutes).

3. Other Storage We Use

Besides cookies we use your browser storage. These are not cookies technically, but we declare them because they hold information about you. Kept until you delete them: mzAdresler (delivery addresses you saved during checkout, kept only in your own browser), mrz_son_urunler (recently viewed products), mzSonAramalar (recent searches), mrz_secim (a copy of your language and country choice), and multiFbc, lastExternalReferrer, lastExternalReferrerTime, which are written by the Meta pixel and not by us. Cleared when you close the tab: technical keys used for the visit recording id, cart count, error reporting, returning to your place in a list, the guest checkout choice and preventing an order from being counted twice.

4. Visit Recording

To find where the site is difficult to use and to fix errors, we keep a technical recording of your visit: pages viewed, mouse movement, scrolling and clicks. This recording goes only to our own server and to no other company. Text you type is not recorded: form fields, e-mail, phone, address and card details are masked in your browser before the recording is created, and the payment frame is excluded entirely. Recordings are deleted after one day.

5. Transfers Abroad

In the cases below your data is transferred to companies outside Türkiye. The Personal Data Protection Board has not issued an adequacy decision for any country, so these transfers are subject to Article 9 of the Law.

  • Meta (Ireland and the United States):your _fbp and, if present, _fbc values, your IP address, browser and device information, the address and title of the page you view, the product code you look at, cart and order amount and currency. If you are signed in, your e-mail, phone, first name, surname, city, country and customer number are also sent in SHA-256 hashed form; their plain values are never written to your browser. When you complete an order or send a wholesale application, our server sends the same information to Meta's Conversions API. Purpose: measuring advertising performance, conversion tracking and remarketing.
  • Google (Ireland and the United States): the visitor and session numbers in the _ga cookies, your IP address, the page you view, language, operating system and browser, product code, amount, currency and order number. Purpose: producing site usage statistics with Google Analytics 4.
  • Google Maps: on our store location pages a Google Maps frame is loaded; when it loads, your IP address, browser information and which store page you opened reach Google, and Google may set its own cookies inside that frame.
  • Vimeo (United States):some product pages load video cover images from Vimeo's content network, which discloses your IP address and browser information. The videos themselves are served from our own server.
  • Cloudflare (United States, traffic passes through a European edge): only our wholesale storefront merrezb2b.com is served through Cloudflare, which processes your IP address and request data and may set its own cookies for security and performance.
  • Anthropic (United States): if you use the AI style assistant, your messages are passed to Anthropic through our server. Your browser does not connect to Anthropic and no cookie is set.

The Meta pixel and Google Analytics do notrun on merrezb2b.com. That address uses only strictly necessary and functional cookies, the mrz_zid visitor number and Cloudflare's own service.

6. Legal Grounds

  • Strictly necessary cookies: Article 5/2-c (directly related to the conclusion or performance of a contract) and, for site security, Article 5/2-f (legitimate interest).
  • Functional cookies: providing the service you requested and Article 5/2-f (legitimate interest).
  • Performance and analytics cookies, advertising and marketing cookies and visit recording: Article 5/1, explicit consent. For transfers abroad, Article 9 also applies.

7. Managing Your Preferences

There is currently no in-site cookie preference panel on merrez.com. Until one is published you can block or delete non essential cookies from your browser settings: Chrome (Settings, Privacy and security, Third party cookies), Firefox (Settings, Privacy and Security, Cookies and Site Data), Safari (Preferences, Privacy), Edge (Settings, Cookies and site permissions), Opera (Settings, Privacy and security, Cookies). If you also block strictly necessary cookies, the cart and sign in will not work. You can additionally reset the advertising id on your phone or computer and turn off off-site activity sharing in the advertising preferences of your Meta account.

8. Your Rights and How to Apply

You may exercise your rights under Article 11 of the Law by writing to us at Osmanağa Mah. Karadut Sok. No: 8 Kadıköy / İstanbul, or from the e-mail address you have already registered with us, to info@merrez.com. We answer within thirty days at the latest.

9. Updates

We update this notice whenever the cookies we use or our partners change. The current version is always published on this page and can be followed from the update date above.